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A Windows Phone app was released on April 23, 2013.
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In June 2012, Tumblr released a new version of its iOS app, Tumblr 3.0, allowing support for Spotify integration, hi-res images and offline access. The site became available to BlackBerry smartphones on April 17, 2010, via a Mobelux application in BlackBerry World. With Tumblr's 2009 acquisition of Tumblerette, an iOS application created by Jeff Rock and Garrett Ross, the service launched its official iPhone app. Users are also able to use a custom domain name for their blog.
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On August 12, 2019, Verizon Media announced that it would sell Tumblr to Automattic-operator of blog service and corporate backer of the open source blog software of the same name-for an undisclosed amount.
Following this news, Pornhub's vice president publicly expressed interest in purchasing Tumblr, with a promise to reinstate the previous adult content policies. In May 2019, it was reported that Verizon was considering selling the site due to its continued struggles since the purchase (as it had done with another Yahoo property, Flickr, via its sale to SmugMug). In March 2019, SimilarWeb estimated Tumblr had lost 30% of its user traffic since December 2018, when the site had introduced a stricter content policy with heavier restrictions on adult content (which had been a notable draw to the service). The site, along with the rest of the Oath division (renamed Verizon Media Group in 2019), continued to struggle under Verizon.
Jeff D'Onofrio, Tumblr's president and COO, took over leading the company. Karp announced in November 2017 that he would be leaving Tumblr by the end of the year. Verizon Communications acquired Yahoo in June 2017, and placed Yahoo and Tumblr under its Oath subsidiary. Advertising sales goals were not met and in 2016 Yahoo wrote down $712 million of Tumblr's value.
David Karp remained CEO and the deal was finalized on June 20, 2013. Many of Tumblr's users were unhappy with the news, causing some to start a petition, achieving nearly 170,000 signatures. to acquire Tumblr for $1.1 billion in cash. On May 20, 2013, it was announced that Yahoo and Tumblr had reached an agreement for Yahoo! Inc.